Sistemski rizici platformizacije javnog informisanja: institucionalni pristup
DOI:
https://doi.org/10.18485/fpn_godisnjak.2025.19.33_34.5Ključne reči:
platformizacija, javno informisanje, sistemski rizici, novi institucionalizam, upravljanje platformamaApstrakt
Digitalne platforme postaju ključna infrastruktura savremenog javnog informisanja. One temeljno mijenjaju uslove proizvodnje, cirkulacije, vrednovanja, uređivanja i recepcije informacija. Polazeći od teorije platformskog društva i novog institucionalizma, rad konceptualizuje platformizaciju kao institucionalnu promjenu koja se odvija kroz tri međuzavisne ravni: tehnološku, tržišnu i upravljačku. U tom okviru, pojam sistemskog rizika preuzet iz teorije kompleksnih sistema koristi se kao analitički instrument za identifikaciju strukturnih mehanizama kroz koje platformski dizajn, tržišni modeli i režimi upravljanja oblikuju funkcionisanje informacionog ekosistema. Rad teorijski izvodi tri tipa sistemskih rizika javnog informisanja – epistemološke, ekonomske i normativne – i pokazuje kako se oni međusobno prepliću i kumulativno proizvode institucionalne ranjivosti javnog informisanja.
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