Medijatizacija politike: primer Bernija Sandersa i Donalda Trampa
DOI:
https://doi.org/10.18485/Ključne reči:
medijatizacija, političko komuniciranje, novinarstvo, politika, mediji, medijska logika, politička logika, predizbori, neoliberalizamApstrakt
Proces medijskog oblikovanja političkog komuniciranja podrazumeva distanciranje medija od politike procesom komercijalizacije, dodeljujući podsistemima društva određenu logiku. Pribavljanjem autonomije formira se medijska logika koja utiče na političku logiku. Međutim, u savremenom kontekstu takva vrsta diferencijacije podsistema je problematična. Rad preispituje kritički deficit teorije pomoću Habermasovog koncepta javne sfere. Habermas međuodnos komercijalnih medija i države razume kao politički obračun s ciljem postavljanja društvenih i tržišnih pravila. Komercijalna medijska logika stoga je jednostrani opis funkcionisanja medija, zbog čega istraživači ne dovode u pitanje neoliberalne faktore koji podupiru medijatizaciju. Rad sugeriše uvođenje normativnog aspekta. Predlaže korišćenje medijskih frejmova kao pokazatelja logike, pošto sadržaj vesti otkriva i karakteristike organizacione kontrole i publike. Primerima izveštavanja o kampanjama Bernija Sandersa i Donalda Trampa na komercijalnim (NBC, CBS) i javnoj televiziji (PBS) ilustrovaće se delovanje dva tipa političara naspram komercijalne i normativne strane medijske logike. Rezultat pokazuje osnovanost teze o usklađivanju medijatizacije politike i Habermasove teorije.
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