Local online media in Serbia – challenges and perspectives
DOI:
https://doi.org/10.18485/Keywords:
Online journalism, local media, challenges, new technologies, financing, the futureAbstract
The subject of this research is local online media in the Republic of Serbia. The goal of the paper is to identify the main challenges for local portals. Methodologically, the paper is based on the deep interview method. Portals were explored in 10 cities across Serbia. Online media from cities with between 30.000 and 120.000 inhabitants were taken as an analysis unit. This paper explored the economic situation of local online media and their relationship to technological changes and civic journalism. The interview included ten editors of local online media. These editors estimate that, having in mind the available economic resources, they inform their public very well. The results indicate that the lack of finance and political pressures along the unregulated market are the biggest challenges for local newsrooms. Nevertheless, eight respondents claim that local online journalism has the future.
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