THE MAN OF THE MASS AND THE PERSPECTIVE OF RESTORING INDIVIDUALITY
DOI:
https://doi.org/10.18485/Keywords:
The man of the mass, the society of the spectacle, manipulation mechanisms, passive elite, restoration of individual thoughtAbstract
The main purpose of this research is to examine relations between the mass and the individual as a social phenomenon, and their evolution through different historical epochs and contexts. Special attention has been devoted to the novelty in the qualitative structure and aspect of these relations, which occurred when the mass became a relevant social factor that has a tendency to assume the role of the elite. In addition to clarifying basic concepts and providing a short prehistory of the issue, the paper deals with the spectacle which has become both the result and the goal, the fundamental manifestation mode, as well as the core of modern society, thus equating the role of decor with essence of modern social community. The manipulated man who becomes a voluntary victim of manipulation is shown as a normal and natural consequence of the tautological character of the spectacle. The paper looks into the possible ways of rehabilitating the engaged individual who dares to live by the principles of permanent spiritual growth in the community, and examines the phenomenon of a passive elite whose inactivity contributes to the dehumanization of the world.
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