Public Diplomacy or Foreign Political Propaganda – Where is the Conceptual Difference?
DOI:
https://doi.org/10.18485/Keywords:
public diplomacy, political propaganda, foreign political propaganda, soft power, international communications, international affairsAbstract
The uncertainty comes from diffuse and arbitrary defining as well as the usage of term “public diplomacy”. In the article you can find a genesis of this term before its academic justification, the circumstances that lead to its academic articulation and subsequent widespread affirmation through the role of element in the “soft power” concept by Joseph Nye. There are also particular concepts which, according to the author of this article, exaggerate the extent of public diplomacy in terms of its participants, content and normative contribution. An input to criticism of the mentioned positions has been proposed as well. In conclusion, the judgement is that public diplomacy does not offer a crucial difference in regard to political propaganda directed towards foreign countries.
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