Moscow’s Public Diplomacy and Russophilia in Serbia 2012–2019
DOI:
https://doi.org/10.18485/Keywords:
Russophilia, Russia, Serbia, public diplomacy, soft power, memory politicsAbstract
Russophilia in Serbia is hardly a new phenomenon. However, its apparent upsurge over the recent years made it a hot topic among political scientists and enthusiasts alike. This paper is going to attempt to identify a range of pro-Russian public diplomacy activities in Serbia, its agents and the actors behind them. Our main task is to determine whether Moscow is in fact the principal catalyst of the aforementioned phenomenon or if there are other major factors at play. In order to give our analysis a theoretical grounding we shall use Joseph Nye’s and Nicholas Cull’s conceptual framework.
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