Komunikacija o klimatskim promenama – katalizator ili inhibitor globalnih klimatskih politika
Ključne reči:
klimatske promene, komunikacija klimatskih promena, medijski diskurs, politički diskurs, klimatske politikeApstrakt
Medijski polarizovana slika klimatskih promena u rasponu između klimatske krize kataklizmičnih razmera, sa jedne strane, i naučne obmane, sa druge, nedvosmisleno utiče na razumevanje i percepciju rizika od posledica ovog globalnog fenomena, pri čemu značajno određuje kurs klimatske debate u javnom diskursu. Ovakva dihotomizacija medijskog sadržaja između klimatskih alarmista i skeptika, osim što produbljuje već postojeću ideološku i političku polarizaciju u kontekstu dostizanja nulte neto emisije, odnosno energetske tranzicije sa fosilnih na obnovljive izvore energije, u značajnoj meri doprinosi i (de)motivisanju angažovanosti na polju klimatskih politika. Naime, u radu se razmatraju različiti mehanizmi komunikacije klimatskih promena u javnom diskursu sa fokusom na političku retoriku, odnosno dominantne frejmove i narativ i način na koji mogu doprineti ubrzavanju, odnosno usporavanju implementacije određenih mera, strategija, programa, kao i ciljeva iz klimatskih sporazuma o smanjenju emisija ili adaptivnih i mitigacionih mera.
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