Emocije i efekat refleksije: afektivno-kognitivno proširenje teorije izgleda
DOI:
https://doi.org/10.18485/fpn_godisnjak.2025.19.33_34.6Ključne reči:
odlučivanje, teorija izgleda, incidentalne emocije, efekat refleksije, efekat uokviravanjaApstrakt
Teorija racionalnog izbora polazi od toga da donosioci odluka imaju stabilne preferencije i da objektivno vrednuju verovatnoće, dok bihevioralni pristup odlučivanju pokazuje da se aksiomi racionalnosti u praksi sistematski narušavaju. Teorija izgleda Kanemana i Tverskog objašnjava promene preferencija uokviravanjem ishoda u referentnom domenu dobitaka i gubitaka, ali ne razmatra eksplicitno kako emocionalna stanja donosioca odluka utiču na promenu preferencija, odnosno na efekat refleksije. Ovaj rad ispituje kako incidentalne emocije (ljutnja, tuga, strah i sreća) moderiraju efekat refleksije u eksperimentalnoj situaciji „Azijske bolesti“. Eksperiment je sproveden na 210 ispitanika, uz indukciju emocija kombinovanjem filmskih inserata i vođenog autobiografskog prisećanja. Nalazi potvrđuju osnovni obrazac teorije izgleda u svim emotivnim uslovima, ali pokazuju da emocije značajno menjaju intenzitet refleksije: sreća stabilizuje preferencije i slabi refleksiju, dok tuga i ljutnja pojačavaju polarizaciju između dobitaka i gubitaka. Rezultati se tumače kroz pristupe „emocija kao informacija“ i „emocija kao motivacija“.
Reference
Allais Maurice, and Hagen Ole (eds.), Expected Utility Hypothesis and the Allais Paradox, Reidel, Dordrecht–Boston, 1979.
Becker Gary S., The Economic Approach to Human Behavior, The University of Chicago Press, Chicago, 1976.
Damnjanović Kaja i Janković Ivana, „Normativna i deskriptivna teorija donošenja odluka u uslovima rizika”, Theoria, Vol. 57, No. 4, str. 25–50.
Drobnjaković Emilija, Dinić Bojana i Mihić Ljiljana, „Distinktivnost u okviru pozitivnog i negativnog afekta: validacija srpske adaptacije inventara za procenu pozitivnog i negativnog afekta (PANAS)”, Primenjena psihologija, Vol. 10, No. 2, str. 203–225.
Druckman James, and McDermott Rose, “Emotion and the Framing of Risky Choice”, Political Behavior, Vol. 30, pp. 297–321.
Edwards Ward, “The Theory of Decision Making”, Psychological Bulletin, Vol. 41, pp. 380–417.
Jović Nikola, „Racionalnost, emocije i afektivna revolucija: zašto su emocije zanemarene u politikološkim istraživanjima u Srbiji?”, Srpska politička misao, br. 1, str. 133–154.
Kahneman Daniel, Knetsch Jack L., and Thaler Richard H., “Experimental Tests of the Endowment Effect and the Coase Theorem”, Journal of Political Economy, Vol. 98, No. 6, pp. 1325–1348.
Lau Robert, “Models of decision-making”, in: Sears David, Huddy Leonie, and Jervis Robert (eds.), Oxford Handbook of Political Psychology, Oxford University Press, Oxford, 2003, pp. 19–59.
LeDoux Joseph, The Emotional Brain: The Mysterious Underpinnings of Emotional Life, Simon & Schuster, New York, 1996.
Lerner Jennifer, and Keltner Dacher, “Fear, Anger, and Risk”, Journal of Personality and Social Psychology, Vol. 81, pp. 146–159.
Lerner Jennifer, “Emotion and Decision Making”, Annual Review of Psychology, Vol. 66, No. 1, pp. 799–823.
Lerner Jennifer, Small Deborah, and Loewenstein George, “Heart Strings and Purse Strings: Carryover Effects of Emotions on Economic Decisions”, Psychological Science, Vol. 15, No. 5, pp. 337–341.
McFarland Cathy, White Katherine, and Newth Sarah, “Mood Acknowledgment and Correction for the Mood-Congruency Bias in Social Judgment”, Journal of Experimental Social Psychology, Vol. 39, No. 5, pp. 483–491.
Öhman Arne, “Fear and Anxiety: Overlaps and Dissociations”, in: Lewis Michael, Haviland-Jones Jeannette M., and Barrett Lisa Feldman (eds.), Handbook of Emotions, 3. edition, Guilford Press, New York, 2008, pp. 709–729.
Oliveira Arnaldo, “A Discussion of Rational and Psyhological Decision-Making Theories and Models: The Search for Cultural-Ethical Decision Making Mode”, Electronic Journal of Bussines Ethics and Organization Studies, Vol. 12, No. 2, pp. 12–17.
Prietzel Tobias Thomas, “The Effect of Emotion on Risky Decision Making in the Context of Prospect Theory: A Comprehensive Literature Review”, Management Review Quarterly, 2019.
Raghunathan Ravi, and Pham Michel, “All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making”, Organizational Behavior and Human Decision Processes, Vol. 79, No. 1, pp. 1–22.
Savage Leonard J., The Foundations of Statistics, Wiley, New York, 1954.
Schwarz Norbert, “Feelings as Information: Informational and Motivational Functions of Affective States”, in: Higgins Edward Tony, and Sorrentino Richard (eds.), Handbook of Motivation and Cognition: Foundations of Social Behaviour, Guilford Press, New York, 1990, pp. 527–561.
Seitz Shannon J., Lord Charles, and Taylor Cheryl, “Beyond Pleasure: Emotion Activity Affects the Relationship Between Attitudes and Behaviour”, Personality and Social Psychology Bulletin, Vol. 33, No. 7, pp. 933–947.
Simon Herbert A., “Invariants of Human Behavior”, Annual Review of Psychology, Vol. 41, pp. 1–20.
Simon Herbert, “A Behavioral Model of Rational Choice”, The Quarterly Journal of Economics, Vol. 69, No. 1, pp. 99–118.
Simon Herbert, Models of Man, Wiley, New York, 1957.
Stanford Encyclopedia of Philosophy, Bounded Rationality, Stanford University, 2018.
Tversky Amos, and Kahneman Daniel, “Advances in Prospect Theory: Cumulative Representation of Uncertainty”, Journal of Risk and Uncertainty, Vol. 5, No. 4, pp. 297–323.
Tversky Amos, and Kahneman Daniel, “Rational Choice and the Framing of Decisions”, The Journal of Business, Vol. 59, No. 4, pp. 251–278.
Tversky Amos, and Kahneman Daniel, “The Framing of Decisions and the Psychology of Choice”, Science, Vol. 211, pp. 453–458.
von Neumann John, and Morgenstern Oskar, Theory of Games and Economic Behavior: 60th Anniversary Commemorative Edition, Princeton University Press, Princeton, 1944.
Waters Ellen, “Feeling Good, Feeling Bad, and Feeling At-Risk: A Review of Incidental Affect’s Influence on Likelihood Estimates of Health Hazards and Life Events”, Journal of Risk Research, Vol. 11, No. 5, pp. 569–595.
##submission.downloads##
Objavljeno
Broj časopisa
Rubrika
Licenca
Sva prava zadržana (c) 2026 Nikola Jovic (Author)
Ovaj rad je pod Creative Commons Autorstvo-Nekomercijalno-Deli pod istim uslovima 4.0 Internacionalna licenca.
